How do you feel about this statement?

 

“It has been found that the less an advertisement looks like an advertisement, and the more it looks like an editorial, the more readers stop, look and read. Therefore, study the graphics used by editors and imitate them. Study the graphics used in advertisements, and avoid them.” – David Ogilvy

2 thoughts on “How do you feel about this statement?

    • You could say that. Or you could say that we demand higher-quality advertising … something that might be pushing a product but also gives us news we can use. And if it does, what does that make it? Is it still an advertisement? It’s a wolf in sheep’s clothing, maybe, but does it still have value?

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