“If your project or organization depends on …

“If your project or organization depends on knowing things that other people don’t know (but could find out if they wanted to), your days are probably numbered. Ask a travel agent … The alternative, while difficult, is obvious. Provide enough non-commodity service and customization that it doesn’t matter if the ideas spread. In fact, it will help you when they do.” – Seth Godin

Get a daily dose of good business advice from Seth Godin here. Trust me, you want it.

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